BING vs Google
“Hey John! do you know of any Kitchen Companies in Warrington?” “Sorry no I don’t, why don’t you just google it?”‘Google it’ has become the most popular phrase used to replace ‘search the world wide web’. This is because it works and we all like things that work.
Do we ever say ‘bing it’ or ‘yahoo it’? It just doesn’t have the same ring does it? The reason we are so used to ‘google it’ is nothing else sounds right.
OK, so quickly without thinking, tell me the name of a tin of branded baked beans. Quickly…… times up.
Most people would answer this question with HEINZ or BRANSTON. This is because they are the market leaders. We all eat other beans i.e. supermarket own brands but many of us prefer the BRAND NAMES and for many reasons. Some people prefer them because they believe them to taste better, others don’t want to be seen eating anything but the best, and many believe they are more expensive so they must be better. The facts are, it’s all good Marketing that makes us want the branded baked beans.
Does bing matter
Heinz Beans are the best selling baked beans on earth, however surveys show that Branston aren’t far behind them. What if supermarkets were to give away a tin of Branston’s every time we shopped in their store? We could be tempted to move over right? Heinz could soon be Number 2.
Has anyone ever noticed that when you buy a computer the default search engine is often BING! Have you noticed that when you download Internet Explorer the Default is also BING?
BING is already the most favoured search engine in the USA and the reason is because they changed their ingredients to suit their target audience. Once you get a taste you may find yourself happy to stay.
The point of this Bean-Bing-Branston-vs-Google blog is to ensure you are all awake! If you have a website get it in BING because you are missing out on a huge number of potential clients and no doubt website sales.
Next time you have baked beans on your plate think BING. ‘Bing it’ search for your product. Just like ‘Kitchens Warrington‘. See Creative Kitchens they are not missing out like you.
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